Cognitive Biases Archives • Page 2 of 2 • Neurofied

You will never trigger psychological backfiring again

Written by Clara Vetter on 01/08/2019.

Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon...

Written by Clara Vetter on 04/07/2019.

You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the...

Written by Clara Vetter on 06/06/2019.

All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to...

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are...

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that...

Written by Milou Odekerken on 24/10/2018.

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town:...

Written by Milou Odekerken on 10/07/2018.

Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better...

Written by Milou Odekerken on 11/04/2018.

You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch...

Written by Milou Odekerken on 07/03/2018.

A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably...

Written by Clara Vetter on 23/01/2018.

Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters...

Written by Evert Semeijn, PhD on 18/01/2018.

It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting,...