Psychological Fundamentals Archives • Page 2 of 4 • Neurofied

On Certainty, Stargazing, and Astrology?

Written by Margherita Ferrero on 05/03/2022.

“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.”...

Motivating Fitness: What are We Missing?

Written by Andrew Madison on 14/02/2022.

Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the...

Riding the Elephant in the Room

Written by Peter van Gorsel on 17/01/2022.

Driving Organizational Change Organizational Change “Working on change without believing in it is like waiting for the train on a station...

Chasing the Dragon

Written by Peter van Gorsel on 03/12/2021.

“Chasing the dragon” is a metaphor for the pursuit of the ultimate high in the usage of some particular drug. If gambling is an addiction, for a lot...

Customer Experience: The Currency of Competition

Written by Peter van Gorsel on 15/10/2021.

Bankruptcy comes in two ways, Ernest Hemingway wrote: “gradually, then suddenly”. Facing extinction in the street, banks are trying...

Humor Effect: The Benefits of Using Humor

Written by Ayra Gerlach on 27/08/2021.

Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive effects....

Behavioral Economics and Homo Economicus

Homo Economicus or Behavioral Economics

Written by Peter van Gorsel on 11/06/2021.

The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living...

Forewarned Is Not Forearmed: A Behavioral Strategy Perspective

Written by Ishita Aradhey on 30/05/2021.

Blog Series: Volume I Considering the vast nature of behavioral strategy, from its theoretical framework to its strategic decision architecture, to...

The Importance of Storytelling for Leaders

Written by Deniz Yerebakan on 14/05/2021.

“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation...

How to Motivate Innovation?

Written by Lynn Peters on 30/04/2021.

I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation...

Give Me a Break!

Written by Benjamin Davey on 09/04/2021.

Why the Mind Wandering Worker Wins. There are two types of workers in the world. Those who spend everywaking moment of their day trying to focus...

Micro Habits: Following the Path of Least Resistance

Written by Job van Asbeck on 05/04/2021.

Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are doomed...

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

Staying Healthy at Home During Quarantine: Behavioral Tips

Written by Deniz Yerebakan on 25/03/2021.

Despite all the uncertainty surrounding the COVID-19 pandemic, one thing is for sure; we spend way more time at home than we did before. We sit down...

Barnum Effect: The Reason Why We Believe Our Horoscopes

Written by Deniz Yerebakan on 26/02/2021.

“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice...

Neurotech connecting our brain with computers by Neurofied

Neurotech: Connecting (with) the brain

Written by Simon Geukes on 04/12/2020.

We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...

Decision-making in times of crisis Neurofied

Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune

Written by Maarten Bosten on 20/11/2020.

Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...

What is the Dunning-Kruger effect, and how to overcome it?

Written by Maarten Bosten on 30/09/2020.

Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...

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