Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....
How authority can improve your online marketing strategy
Written by Milou Odekerken on .
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...
Serotonin and customer satisfaction
Written by Milou Odekerken on .
Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We hope...
Why liking a product is not the same as wanting it
Written by Milou Odekerken on .
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up...
The power of social proof for your online marketing strategy
Written by Milou Odekerken on .
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...
Dopamine and customer motivation
Written by Milou Odekerken on .
Welcome to the first part of Braintalk! A small series of brain-related topics, for you as a marketer to get a better understanding of this interesting...
Scarcity and urgency to improve your sales
Written by Clara Vetter on .
Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below...
Paradox of choice: why less is more!
Written by Evert Semeijn, PhD on .
It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...