Tag: Cognitive bias

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

What is the Dunning-Kruger effect, and how to overcome it?

Written by Maarten Bosten on 30/09/2020.

Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...

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Tag: Cognitive bias

Sunk Cost Fallacy: Throwing good money after bad

What is the Dunning-Kruger effect, and how to overcome it?

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Brain & Behaviour Insights once a month?