Humor Effect: The Benefits of Using Humor Written by Ayra Gerlach on 27/08/2021. Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive... Continue reading
The secrets of capturing and guiding attention Written by Philip Jordanov on 03/04/2019. If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are... Continue reading
Priming: an invisible power tool for online marketing Written by Evi Rozendal on 19/04/2018. Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our... Continue reading