Humor Effect: The Benefits of Using Humor
Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive effects....
Tag: Memory
The secrets of capturing and guiding attention
If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...
Priming: an invisible power tool for online marketing
Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....