Our Core Change Thesis: Why BeSci for OCM?
We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The...
What is the business value of behavioral science?
Since we started in 2018, we regularly get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’...
The Future of Nudging: Crisis or Transformation
Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes to...
Rodney Frank interview: Art-based Diversity and Inclusion
“We create the spaces for people to feel, engage with, and discuss their feelings. Everyone needs to go on their own journey with regard to diversity...
10 Decision-Making Books for Leaders
This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology...
Chasing the Dragon
“Chasing the dragon” is a metaphor for the pursuit of the ultimate high in the usage of some particular drug. If gambling is an addiction, for a lot...
Homo Economicus or Behavioral Economics
The Limited Importance of Economics
There is no doubt about the importance of economics for many parts of our society. It can help improve living...
Neurotech: Connecting (with) the brain
We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...
Rebranding to Brain & Behaviour
Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions...
Customer experience: the future of supermarkets
What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...
Top 20 Neuromarketing Books
We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf.
Some of them give you a broad overview of neuromarketing...
Ethics of neuromarketing
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation.
During...
Optimising your chatbot for better results
It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a team...