Sunk Cost Fallacy: Throwing good money after bad
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...
What is the Dunning-Kruger effect, and how to overcome it?
Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...
Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...
How authority can improve your online marketing strategy
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...
The power of social proof for your online marketing strategy
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...
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