Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behaviour was not our fault. Was it really your colleague's task to remind...
How authority can improve your online marketing strategy
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...
The power of social proof for your online marketing strategy
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...
How scarcity and urgency improve your sales
If you like to go on holiday, you probably have used Booking.com at least once in your life. During my travels, I used their app almost every day, in...
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