Cognitive Biases Archives • Neurofied

10 Decision-Making Books for Leaders

Written by Beirem Ben Barrah on 12/05/2022.

This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology...

(Behavioral) Change management demystified

Written by Beirem Ben Barrah on 29/04/2022.

This is article 1 in our series on organizational change management informed by brain and behavior insights. You can find an overview of the articles...

Stargazing or Astrology?

Written by Margherita Ferrero on 05/03/2022.

“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.”...

Motivating Fitness: What are We Missing?

Written by Andrew Madison on 14/02/2022.

Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the...

Humor Effect: The Benefits of Using Humor

Written by Ayra Gerlach on 27/08/2021.

Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive effects....

The Importance of Storytelling for Leaders

Written by Deniz Yerebakan on 14/05/2021.

“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation...

How to Motivate Innovation?

Written by Lynn Peters on 30/04/2021.

I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation...

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

Barnum Effect: The Reason Why We Believe Our Horoscopes

Written by Deniz Yerebakan on 26/02/2021.

“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice...

Decision-making in times of crisis Neurofied

Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune

Written by Maarten Bosten on 20/11/2020.

Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...

What is the Dunning-Kruger effect, and how to overcome it?

Written by Maarten Bosten on 30/09/2020.

Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...

The effects of colors on behavior

Written by Clara Vetter on 05/12/2019.

Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...

The untold secret to avoiding price pain

Written by Clara Vetter on 03/10/2019.

Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying. On...

You'll never trigger psychological backfiring again

You will never trigger psychological backfiring again

Written by Clara Vetter on 01/08/2019.

Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...

Intuitive website design to reduce friction

Written by Clara Vetter on 04/07/2019.

You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...

Cognitive biases that restrict your professional judgment

Written by Clara Vetter on 06/06/2019.

All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

System 1 and 2 Systeem 1 en 2 door Neurofied

System 1 and 2: Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

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