Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behaviour was not our fault. Was it really your colleague's task to remind...
How authority can improve your online marketing strategy
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...
The power of social proof for your online marketing strategy
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...
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