Emotions Archives • Neurofied

On Certainty, Stargazing, and Astrology?

Written by Margherita Ferrero on 05/03/2022.

“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.”...

The effects of colors on behavior

Written by Clara Vetter on 05/12/2019.

Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...

The untold secret to avoiding price pain

Written by Clara Vetter on 03/10/2019.

Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying....

Intuitive website design to reduce friction

Written by Clara Vetter on 04/07/2019.

You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...

How to make or break emotional marketing campaigns

Written by Denise Janssen on 01/05/2019.

Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...

What you need to know about emotions now

Written by Philip Jordanov on 30/01/2019.

Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....

Emotional marketing: how to use emotions in your marketing

Written by Milou Odekerken on 27/06/2018.

A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...

Emotion: an important factor driving consumer behaviour

Emotions: an important factor driving consumer behavior

Written by Denise Janssen on 08/06/2018.

Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...

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