What you need to know about emotions now
Haven't we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....
Make a list, and check it twice
Buying gifts is not as simple as walking out the door, picking up what your friends and family want (or need), and being back home within ten minutes....
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will...
Emotions: an important factor driving consumer behaviour
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...
