The effects of colors on behavior Written on 05/12/2019. Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole... Continue reading
How to make or break emotional marketing campaigns Written on 01/05/2019. Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and... Continue reading
What you need to know about emotions now Written on 30/01/2019. Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined.... Continue reading
Emotional marketing: how to use emotions in your marketing Written on 27/06/2018. A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you... Continue reading
Emotions: an important factor driving consumer behavior Written on 08/06/2018. Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally... Continue reading