Stargazing or Astrology?
“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.”...
The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...
The untold secret to avoiding price pain
Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying. On...
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...
How to make or break emotional marketing campaigns
Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...
What you need to know about emotions now
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...
Emotions: an important factor driving consumer behavior
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...