The effects of colours on behaviour
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That's the whole...
How to make or break emotional marketing campaigns
Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...
What you need to know about emotions now
Haven't we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will...
Emotions: an important factor driving consumer behaviour
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...
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