Customer experience: the future of supermarkets
What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping...
All you need to know about visual cues in your online marketing
Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It...
5 steps to create the newsletter everybody wants to read
When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing....
What you need to know about emotions now
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily...
System 1 and 2: Thinking fast? Slow down.
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that...
Improve your brand’s worth with the pyramid of value
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives...
The Behavioral Future of Marketing
Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been...
Nudge customers with framing
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town:...
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...
Emotions: an important factor driving consumer behavior
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought....
Top 20 Neuromarketing Books
We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf.
Some of them give you a broad overview of...
Ethics of neuromarketing
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation.
...
Master the AIDA-model for improved business results
Advertisement in 2018 means competition. If you want to sell, you need to stand out. Be original. Push the right buttons. Convince your target...
Priming: an invisible power tool for online marketing
Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our...
How authority can improve your online marketing strategy
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch...
Serotonin and customer satisfaction
Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We...
Why liking a product is not the same as wanting it
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill...
The power of social proof for your online marketing strategy
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably...