Psychological Fundamentals Archives • Page 4 of 4 • Neurofied

Emotion: an important factor driving consumer behaviour

Emotions: an important factor driving consumer behavior

Written by Denise Janssen on 08/06/2018.

Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...

Ethics of neuromarketing

Written by Milou Odekerken on 28/05/2018.

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During...

Priming: an invisible power tool for online marketing

Written by Evi Rozendal on 19/04/2018.

Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....

How authority can improve your online marketing strategy

Written by Milou Odekerken on 11/04/2018.

You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...

Serotonin and customer satisfaction

Written by Milou Odekerken on 28/03/2018.

Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We...

The difference between wanting and liking

Why liking a product is not the same as wanting it

Written by Milou Odekerken on 14/03/2018.

Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up...

Follow the leader - Photo by Pablo Heimplatz

The power of social proof for your online marketing strategy

Written by Milou Odekerken on 07/03/2018.

A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...

Dopamine and customer motivation

Written by Milou Odekerken on 21/02/2018.

Welcome to the first part of Braintalk! A small series of brain-related topics, for you as a marketer to get a better understanding of this interesting...

How scarcity and urgency improve your sales

Scarcity and urgency to improve your sales

Written by Clara Vetter on 23/01/2018.

Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below...

Paradox of choice: why less is more!

Written by Evert Semeijn, PhD on 18/01/2018.

It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...

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