Neurofied: Brain and Behavior Blog

Cognitive biases that restrict your professional judgment

Written by Clara Vetter on 06/06/2019.

All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...

How to make or break emotional marketing campaigns

Written by Denise Janssen on 01/05/2019.

Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

Customer experience: the future of supermarkets

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

All you need to know about visual cues in your online marketing

Written by Evi Rozendal on 13/03/2019.

Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...

5 steps to create the newsletter everybody wants to read

Written by Ian MacCorquodale on 27/02/2019.

When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together...

What you need to know about emotions now

Written by Philip Jordanov on 30/01/2019.

Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....

Is willpower enough to keep your New Year’s resolutions?

Written by Evi Rozendal on 01/01/2019.

Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course...

System 1 and 2 Systeem 1 en 2 door Neurofied

System 1 and 2: Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

Improve your brand’s worth with the pyramid of value

Written by Denise Janssen on 28/11/2018.

As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it...

The Behavioral Future of Marketing

Written by Evi Rozendal on 31/10/2018.

Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been continuously...

Framing your messages to nudge customers into buying mode

Nudge customers with framing

Written by Milou Odekerken on 24/10/2018.

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

Understand attention and focus better

Written by Ian MacCorquodale on 11/10/2018.

At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always...

The few things you should know about the brain

Written by Milou Odekerken on 10/07/2018.

Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding...

Emotional marketing: how to use emotions in your marketing

Written by Milou Odekerken on 27/06/2018.

A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...

Emotion: an important factor driving consumer behaviour

Emotions: an important factor driving consumer behavior

Written by Denise Janssen on 08/06/2018.

Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...

Top 20 Neuromarketing Books

Written by Evert Semeijn, PhD on 05/06/2018.

We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing...

Ethics of neuromarketing

Written by Milou Odekerken on 28/05/2018.

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During...

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