Organizational relevance Archives • Page 4 of 4 • Neurofied

Improve your brand’s worth with the pyramid of value

Written by Denise Janssen on 28/11/2018.

As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it...

The Behavioral Future of Marketing

Written by Evi Rozendal on 31/10/2018.

Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been continuously...

Framing your messages to nudge customers into buying mode

Nudge customers with framing

Written by Milou Odekerken on 24/10/2018.

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

Emotional marketing: how to use emotions in your marketing

Written by Milou Odekerken on 27/06/2018.

A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...

Emotion: an important factor driving consumer behaviour

Emotions: an important factor driving consumer behavior

Written by Denise Janssen on 08/06/2018.

Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...

Top 20 Neuromarketing Books

Written by Evert Semeijn, PhD on 05/06/2018.

We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing...

Ethics of neuromarketing

Written by Milou Odekerken on 28/05/2018.

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During...

Master the AIDA-model for improved business results

Written by Milou Odekerken on 02/05/2018.

Advertisement in 2018 means competition. If you want to sell, you need to stand out. Be original. Push the right buttons. Convince your target audience....

Priming: an invisible power tool for online marketing

Written by Evi Rozendal on 19/04/2018.

Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....

How authority can improve your online marketing strategy

Written by Milou Odekerken on 11/04/2018.

You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...

Serotonin and customer satisfaction

Written by Milou Odekerken on 28/03/2018.

Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We...

The difference between wanting and liking

Why liking a product is not the same as wanting it

Written by Milou Odekerken on 14/03/2018.

Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up...

Follow the leader - Photo by Pablo Heimplatz

The power of social proof for your online marketing strategy

Written by Milou Odekerken on 07/03/2018.

A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...

C-3PO or Threepio from Star Wars - Photo by jens johnsson

Why a chatbot can improve your company

Written by Milou Odekerken on 01/03/2018.

The world is changing. Artificial Intelligence is growing and becoming more visible. In our everyday life, Artifical Intelligence begins to play a...

Dopamine and customer motivation

Written by Milou Odekerken on 21/02/2018.

Welcome to the first part of Braintalk! A small series of brain-related topics, for you as a marketer to get a better understanding of this interesting...

Webwinkel Vakdagen 2018 - Stand Afterpay

The do’s and don’ts for exhibitors at an exhibition hall

Written by Milou Odekerken on 08/02/2018.

Last year, Neurofied was present at the Dutch eCommerce exhibition Webwinkel Vakdagen 2018. This exhibition is the biggest meeting place for supply...

How scarcity and urgency improve your sales

Scarcity and urgency to improve your sales

Written by Clara Vetter on 23/01/2018.

Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below...

Paradox of choice: why less is more!

Written by Evert Semeijn, PhD on 18/01/2018.

It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...

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