Motivating Fitness: What are We Missing?
Chasing improvement can be a daunting task…
Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the...
The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...
The online dialogue: Conversion optimization with storytelling
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have...
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...
How to make or break emotional marketing campaigns
Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...
The secrets of capturing and guiding attention
If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...
All you need to know about visual cues in your online marketing
Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...
Nudge customers with framing
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...
Understand attention and focus better
At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always...
Priming: an invisible power tool for online marketing
Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....