System 1 and 2: Thinking fast? Slow down.
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...
Improve your brand’s worth with the pyramid of value
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it...
Nudge customers with framing
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...
Understand attention and focus better
At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always...
The few things you should know about the brain
Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding...
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...
Emotions: an important factor driving consumer behavior
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...
Ethics of neuromarketing
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation.
During...
Priming: an invisible power tool for online marketing
Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....
How authority can improve your online marketing strategy
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...
Serotonin and customer satisfaction
Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We...
Why liking a product is not the same as wanting it
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up...
The power of social proof for your online marketing strategy
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...
Dopamine and customer motivation
Welcome to the first part of Braintalk! A small series of brain-related topics, for you as a marketer to get a better understanding of this interesting...
Scarcity and urgency to improve your sales
Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below...
Paradox of choice: why less is more!
It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...