Tag: Marketing

On Certainty, Stargazing, and Astrology?

Written by Margherita Ferrero on 05/03/2022.

“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.”...

Motivating Fitness: What are We Missing?

Written by Andrew Madison on 14/02/2022.

Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the...

Cognitive biases that restrict your professional judgment

Written by Clara Vetter on 06/06/2019.

All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...

How to make or break emotional marketing campaigns

Written by Denise Janssen on 01/05/2019.

Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

Customer experience: the future of supermarkets

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

All you need to know about visual cues in your online marketing

Written by Evi Rozendal on 13/03/2019.

Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...

The Behavioral Future of Marketing

Written by Evi Rozendal on 31/10/2018.

Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been continuously...

Priming: an invisible power tool for online marketing

Written by Evi Rozendal on 19/04/2018.

Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....

Tag: Marketing

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