Organizational relevance Archives • Page 3 of 4 • Neurofied

Micro Habits: Following the Path of Least Resistance

Written by Job van Asbeck on 05/04/2021.

Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are doomed...

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

Staying Healthy at Home During Quarantine: Behavioral Tips

Written by Deniz Yerebakan on 25/03/2021.

Despite all the uncertainty surrounding the COVID-19 pandemic, one thing is for sure; we spend way more time at home than we did before. We sit down...

Neurotech connecting our brain with computers by Neurofied

Neurotech: Connecting (with) the brain

Written by Simon Geukes on 04/12/2020.

We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...

Decision-making in times of crisis Neurofied

Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune

Written by Maarten Bosten on 20/11/2020.

Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...

The effects of colors on behavior

Written by Clara Vetter on 05/12/2019.

Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...

The online dialogue: Conversion optimization with storytelling

Written by Clara Vetter on 07/11/2019.

Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have...

The untold secret to avoiding price pain

Written by Clara Vetter on 03/10/2019.

Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying....

You'll never trigger psychological backfiring again

You will never trigger psychological backfiring again

Written by Clara Vetter on 01/08/2019.

Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...

Intuitive website design to reduce friction

Written by Clara Vetter on 04/07/2019.

You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...

Cognitive biases that restrict your professional judgment

Written by Clara Vetter on 06/06/2019.

All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...

How to make or break emotional marketing campaigns

Written by Denise Janssen on 01/05/2019.

Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

Customer experience: the future of supermarkets

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

All you need to know about visual cues in your online marketing

Written by Evi Rozendal on 13/03/2019.

Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...

5 steps to create the newsletter everybody wants to read

Written by Ian MacCorquodale on 27/02/2019.

When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together...

What you need to know about emotions now

Written by Philip Jordanov on 30/01/2019.

Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....

System 1 and 2 Systeem 1 en 2 door Neurofied

System 1 and 2: Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

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