The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...
The online dialogue: Conversion optimization with storytelling
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have...
The untold secret to avoiding price pain
Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying....
You will never trigger psychological backfiring again
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...
Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...
How to make or break emotional marketing campaigns
Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...
The secrets of capturing and guiding attention
If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...
All you need to know about visual cues in your online marketing
Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...
5 steps to create the newsletter everybody wants to read
When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together...
What you need to know about emotions now
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....
Is willpower enough to keep your New Year’s resolutions?
Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course...
System 1 and 2: Thinking fast? Slow down.
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...
Improve your brand’s worth with the pyramid of value
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it...
Nudge customers with framing
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...
Understand attention and focus better
At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always...
The few things you should know about the brain
Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding...
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...